Online Bulletin Board
Contents
Description
Participants are invited to use a web portal to discuss, react to, and interact with a research subject. Often modeled after modern social media for intuitive UX, e.g. Instagram reels, Steam store page, etc.
Can have multimedia components (e.g., encourage participants to upload "self style video").
Other activities include:
- Discussion board
- Can be participant-to-reseacher
- Can be public
- Image/video markup
- Sort and Rank/Card-sort
- Fill in the Blanks
- Surveys
- Live Chat
Data
Reactions to discrete stimuli, esp. scales and emojis, can be collected and quantified. Especially common to collect a pre-stimuli data point and a post-stimuli data point.
Screen engagement (eye tracking, mouse tracking, etc.) can be collected. Heat maps are common for visualizing this data.
To a video stimuli, comments and emojis can be attached to specific times of the stimuli. This usually is visualized with a scatter plot (or line plot, if there is meaningful correlation) with time as the x-axis.
Can incorporate activities, including short surveys, into a bulletin board. Can also incorporate phased release of the activities. Repeated interaction helps to weed out low-quality participants. Data can start to look like a highly-engaged panel.
A survey study can determine if there are challenges to messaging, but it can be difficult/expensive to predict the challenges that will emerge. A bulletin board study can interactively drill into challenges as they emerge.