CAGE Distance Framework
The CAGE distance framework is a model for adapting a business strategy from a home market to another, especially international, target market.
Contents
Formulation
The difference between two markets should be considered in four dimensions:
- Cultural Distance
- Administrative Distance
- Geographic Distance
- Economic Distance
History
The framework was developed by Pankaj Ghemawat. It is intended to aid in forming a strategy around international market entry, not a model for continuous international trade and/or commerce.