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The framework was developed by Pankaj Ghemawat. The framework was developed by Pankaj Ghemawat. It is intended to aid in forming a strategy around international market entry, ''not'' a model for continuous international trade and/or commerce.

CAGE Distance Framework

The CAGE distance framework is a model for adapting a business strategy from a home market to another, especially international, target market.

Contents

  1. CAGE Distance Framework
    1. Formulation
    2. History

Formulation

The difference between two markets should be considered in four dimensions:

  • Cultural Distance
  • Administrative Distance
  • Geographic Distance
  • Economic Distance

History

The framework was developed by Pankaj Ghemawat. It is intended to aid in forming a strategy around international market entry, not a model for continuous international trade and/or commerce.

CategoryRicottone

PoliticalScience/CageDistanceFramework (last edited 2023-10-28 02:49:16 by DominicRicottone)